Marketing & Sales Rep for Japan Market Entry | Fenetre Partners, Ltd.:We provide international businesses with Japan market entry support including trade mission support, investment promotion, marketing research, partner & distributor search and sales outsourcing (Sales Rep).

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Representative partners english.jpg  Despite the low economic growth rate, Japan is still the third largest economy in the world. While there are adverse factors, such as the aging society, the risk of earthquakes, and the nuclear power plant problem, Japan has so many highly competitive industries including automotive, medical devices, factory automation, construction machinery, alternative energy, luxury goods, hospitality services, and so on. It is true that Japan is one of the most attractive markets in the world to a wide range of companies.

 However, three strong entry barriers, namely language, business culture, and complex distribution channels, are likely to hinder a successful market entry to Japan. In addition, some traditional business customs, such as hierarchical structures that permeate Japanese businesses, may seem strange to foreigners; for example, large manufacturers may not regard suppliers as equals. Cultural differences such as this often confuse companies new to Japan.

 Therefore, you need a partner who understands both the Japanese and international business cultures. We, Fenetre Partners, open the window to the Japanese market and become a bridge between Japan and the global market. We offer you a variety of services that you need for a successful entry into the Japanese market.

Satoshi Takayama & Yasushi Hasegawa

Company Data

Company Name Fenetre Partners, Ltd.
Established June, 2008
Address INAC Bldg. 4F, 5-18-23, Roppongi, Minatoku, Tokyo 106-0032
Tel +81 3 6697 4871
Fax +81 3 4496 6035
E-mail Please click here.
The number of employees 18

Our Business
- Japan market entry support for international businesses
- Trade & investment promotion for governmental organization
- Global marketing & trade support for Japanese companies

Our Team
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Representative Directors

takayama3.jpgSatoshi Takayama
He is the Representative Director and Co-founder of Fenetre Partners, Ltd., with over 15 years experience in Japanese industrial market as an engineering marketing and sales professional for European and American companies. His previous work involved serving as a territory manager in charge of industrial filter products of Parker Hannifin Japan, Ltd. in which he was awarded "Best Sales Person of the Year" and "Best Contributor of the Year". He established Fenetre Partners in 2008 and has worked for mainly machinery and components suppliers from the US and Germany for their market entry into Japan. He earned his B.A. in Mechanical Engineering from Waseda University and MBA from Manchester Business School. He is also an authorized representative of Japan Investment office of the Commonwealth of Pennsylvania.
hasegawa2015.pngYasushi Hasegawa
He is the Representative Director and Co-founder of Fenetre Partners, Ltd. and a business consultant with 20 years experience in the Japanese market. Prior to founding Fenetre Partners, he had conducted over 100 projects such as new business development, marketing research, sales re-engineering, sales development and change management mainly in such industries as food, IT, telecommunication, pharmaceutical, logistics, video games, retailing and food service. Since establishing Fenetre Partners in 2008, He has worked on over 100 market entry and trade projects between Japan and global markets. He earned his B.A. in Commerce from Waseda University, and Executive MBA from Hult International. He is also an authorized trade consultant of the Commonwealth of Virginia and an authorized representative of Japan Investment office of Business Birmingham.

Our Advisors

Steven White.pngProf. Steven White
He is Associate Professor in the Department of Innovation, Entrepreneurship and Strategy of Tsinghua University's School of Economics and Management and Associate Director of Tsinghua University's x-lab. His MBA and executive teaching is focused on strategy and execution, innovation and design thinking for new venture opportunities, M&A and alliances, international growth strategies, and cross-cultural management. His current research projects investigate business model innovation, cooperative strategies, entrepreneurship and dynamics of clean technology industries, and internationalization. He has published extensively in international journals, including the Academy of Management Journal, Strategic Management Journal, etc. Before joining Tsinghua, Dr. White taught at INSEAD, CEIBS and the Chinese University of Hong Kong. He received his Ph.D. from MIT's Sloan School of Management, MA from the International University of Japan, and BS from Duke University.

Masato Kikuchi 2.pngMasato Kikuchi
He is attorney at law and a member of Daini Tokyo Bar Association. His major fields of practices are corporate legal affairs such as international trades, drafting, negotiation, labor issues, maritime cases, and other civil cases. He earned his B.A. in faculty of law from Waseda University and studied in the UK in practitioner seminars at University of Southampton (LL.M.) and learned common law, maritime law, comparative intellectual property law, corporate governance and etc. and had practical training at Hill Dickinson L.L.P. in London and was involved in the Practice of British law, international trade and maritime law, participated in training course of EU law, English law, common law, contract law, company law, tort law, business law and property law etc. He has experienced working for over 600 clients.

Our Mission and Vision

Our Mission: No Borders
We open the window to the global market in order to support globalization of companies with leading technologies.

Our Vision: Open System
We contribute to the quality of our society by supporting the exchange of leading technologies, people, and companies over any borders.

Our Promises: Diversity & Inclusion
We respect the diversity of companies, technologies, products and people, focus on their strengths and combine them to create new values.

Our History

June, 2008:
Satoshi Takayama and Yasushi Hasegawa establish Fenetre Partners, LLC. and start Japan market entry services for international businesses.

July, 2010:
Fenetre Partners begins investment promotion for the Commonwealth of Pennsylvania.

June, 2011:
Fenetre Partners begins global marketing and trade support services for Japanese companies.

August, 2011:
IBG Global approves Fenetre Partners as its member, Japan office.

July, 2013:
Fenetre Partners becomes an authorized trade consultant for the Commonwealth of Virginia.

March, 2015:
Fenetre Partners has achieved 100 projects of international businesses.

July, 2016:
Fenetre Partners begins investment promotion for Business Birmingham.

Global Network

Our office is a member of IBG global which is an association of private commercial consulting firms with offices in 20 countries, and sub-offices in another 23. IBG covers more than 100 country markets. IBG has completed export assistance projects for over 32,000 different companies and represents many corporate, national and sub-national entities engaged in export and investment assistance globally. In terms of practical assistance to companies, IBG has a wealth of experience that cannot be matched by other commercial groupings. Our approach is sales driven, based on what works in the global business environment.

ibg-map2.png If you have any interests or questions about IBG, please contact the office in your region.

Our Clients

Commonwealth of Pennsylvania Department of Community & Economic Development
We run the authorized Japan investment office in order to attract Japanese investment to Pennsylvania and have achieved three projects and arranged over 20 market visits since 2010. The target industries are clean tech, green devices, alternative energy and shale gas.

Virginia Economic Development Partnership
Since 2013, we have worked for Virginia companies that seek to export their products to Japan. We provide them with market research, distributor search, entry strategy planning and market visit support in Japan.

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Business Birmingham
We started working for Business Birmingham as an authorized investment representative in 2016 in order to attract Japanese potential investors mainly in ITEC, healthcare and service industries.

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The Iowa Economic Development Authority (IEDA)
We started working for IEDA since 2016 to help its trade mission to Japan. In 2016 we are organizing an economic briefing and one on one meetings for the delegation from Iowa.

Michigan Economic Development Corporation
We have supported Michigan companies to enter the Japanese market by conducting marketing research and distributor & partner search since 2012.

Fraba, a German industrial automation and motion control producer is outsourcing the function of its Japan branch to us. Marketing research for Japan entry and distribution channel setting were done in 2009. We are now mainly responsible for technical support and distributor management.

Ametek Inc.; Vehicular Instrumentation Systems Business Unit
We run Ametek VIS Japan, providing its digital panel meter to the construction machine industry. Its Japan entry was started in 2010, and several projects are ongoing. Our mission in Japan is sales development and technical support.

Multi-Wing Group Management Holding Pte Ltd
We have been supporting this danish engine fan company, headquartered in Singapore, with its Japan market entry since 2012.

This German solar company started its Japan market entry in 2013 with our support. We are now supporting mega solar projects and new project development.

Sy-Klone International
We started running Sy-Klone Japan office in 2014 in order to develop its new customers in the Japanese construction machine industry.

Datacolor logo.jpg
We run Japan office of Datacolor, a global leader in color management solutions from the US since 2016. Our mission is sales development in such industries as fashion, paint and plastic processing.

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Zymet Incorporated
Zymet which manufactures and sells adhesives, encapsulants and underfills for electronics industries outsource its marketing and sales in Japan to our office since 2016.

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Raval, a leading fuel venting systems supplier has started its market entry into Japan with the support of Fenetre Partners in 2016. Its Japan office is run by our staff.

FAIST ChemTec GmbH
FAIST ChemTec GmbH, a leading manufacturer of effective acoustic products for industrial applications started business development activities with our support in 2017. Our main focus is on automotive sector in Japan.

Kunshan Dakoko Metal Production Co., Ltd.
DAKOKO, German-owned company of high-quality precision turned parts in China started outsourcing its marketing and sales function to our firm in 2017. We are developing customers in Japan on behalf of the client.

Vogelsang GmbH & Co. KG
Vogelsang, a specialist in individually configurable machines for the agricultural, biogas, industrial, transportation, and waste water sectors worldwide has started business development activities in Japan with our support in 2017.

Our Services

Marketing & Sales Rep

Investment Promotion

Trade Mission Support

Global Network

IBG Global

Our office is a member of IBG Global, running its Japan office. You can contact the IBG office in your region in order to learn more about IBG.

Useful Links

PENNSYLVANIA Goes to the World

JETRO - Japan External Trade Organization

The Tokyo chamber of commerce and industry

Import Sake from Japan

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