High quality customer-driven approach at all times
Head of Business Attraction
West Midlands Growth Company
|High quality customer-driven approach at all times|
| West Midlands Growth Company through its Business Birmingham inward investment programme has been pleased to have been working with Fenetre Partners, Ltd on our ERDF Investing in Greater Birmingham programme. The IIGB programme is aimed at supporting and attracting foreign direct investment by SMEs from key international markets, one of which is Japan.
Fenetre Partners has been our lead generation partner in Japan since 2016 and we have valued the intelligence led approach the company has taken to supporting us in our lead generation programme, identifying Japanese companies in our key target sectors with potential to expand with an international presence in the UK. In particular, Fenetre’s approach to instigating and delivering a major business development event in Tokyo in 2017, where Business Birmingham was able to showcase our investment offer to an audience of around 100 Japanese companies. Managed by Fenetre in partnership with the UK’s Department of International Trade at the British Embassy in Tokyo and JETRO of Japan, the event was professionally organised and delivered by Fenetre, and provided an excellent platform to promote Greater Birmingham as an investment location.
Regarding individual client leads generated through the programme by Fenetre, I have found the organisation’s attention to detail and timely follow up has given both inward investment clients and us, a high quality customer-driven approach at all times.