Message
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Japan is struggling with the 3 decades stagnant and aging & decreasing population but many Japanese manufacturers are growing steadily by global expansion. If you are selling industrial products such as parts, components, equipment, software, etc. to the advanced engineering sectors such as automotive, machinery, electronics, semiconductor, automation, robotics, medical device, et., Japan is still one of the most attractive markets over the world. For example, over 30% of cars sold in the global market are Japanese brands. Approximately 60% of world industrial robots are manufactured by Japanese companies. You lose large part of the global market if you ignore Japan. However, three strong entry barriers, namely language, business culture, and complex distribution channels, are likely to hinder a successful market entry to Japan. In addition, some traditional business customs, such as hierarchical structures that permeate Japanese businesses, may seem strange to foreigners; for example, large manufacturers may not regard suppliers as equals. Cultural differences such as this often confuse companies new to Japan. Therefore, you need a partner who understands both the Japanese and international business cultures. We, Fenetre Partners, open the window to the Japanese market and become a bridge between Japan and the global market. We offer you a variety of services that you need for a successful entry into the Japanese market. Yasushi Hasegawa & Satoshi Takayama |