Fenetre Partners is a leading consulting firm for market entry into Japan and business development in Japan. We provide our clients with market research, distributor & partner search, B2B business matching, marketing & sales rep and trade support.

 As you may know, it’s very difficult for a foreign company to arrange a meeting with your target Japanese companies due to the language barrier and conservative business culture. Your English emails usually go to their spam folder or must be ignored even in the case it reached a right person. Of course you should not make a phone call in English, which usually makes them panic. In addition, there’s no popular business SNS tools like Linkedin in Japan. It is only one solution that you hire a local professional who contacts your target companies on behalf of you.


 We offer B2B business matching & meeting arrangement service to you with identifying appropriate target companies, pre-screening them, arranging B2B meetings with them, and accompanying you to those meetings. We also arrange all logistics and translation.

B2B Business Matching and Meeting Arrangement in Japan – Process

 Our B2B business matching service is usually conducted in the following manner:


1. Identification of potential partners
 To begin, we define the ideal target distributors/partners by having a discussion with a client. We then do research on websites, industry directories and industry associations in order to identify potential partners. We organize the information into a long list and ask our client to prioritize them.


2. Pre-screen candidate Companies
 Next, we make contacts with candidate companies by sending emails and making phone calls. We explain the client’s market entry plan and product lines and assess the candidates’ levels of interests.


3. Arrange B2B meetings
 After pre-screening the potential partners, we arrange B2B meetings between the client and candidates who gave us positive feedback on the client’s offer. All logistics including transportation and accommodation are also arranged by us.


4. Accompany clients to B2B meetings
 When clients arrive Japan, we give them a briefing about the Japanese business culture and basic information on each company that they will meet. Our team accompanies clients to all meetings and translates if needed. We also invite clients to visit retailers if they supply consumer goods.


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B2B Business Matching and Meeting Arrangement in Japan – Our Clients

 Our office has conducted B2B business matching projects in Japan for over 80 companies in various industries such as food, fashion, furniture, toiletry, house appliances, supplement, stationary, healthcare goods, chemical, equipment, machine tools, components, medicine, software, construction material, medical device, etc. from the US, UK, Germany, Singapore, Hong Kong, China, Australia, etc. Through the work for the US state trade offices such as Virginia, Michigan, Florida, Pennsylvania, etc. as an authorized trade consultant for years, our office has obtained capability of finding an appropriate distributor in any industries in Japan.

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Who We Are – Fenetre Partners

 Fenetre Partners is a leading consulting firm of trade, investment, and international marketing, based in Tokyo, Japan. Our clients range from governmental organizations to private corporations in the US, Germany, UK, Australia, Singapore, Hong Kong, South Korea and Japan. Our expertise is deep and varied, complete with a solid understanding of the Japanese market and its business culture, which is essential to businesses desiring to enter this market. Founded in 2008, Fenetre Partners employs 31 staff members and has conducted international projects for over 350 companies in the past 13 years.

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Fenetre Partners, Ltd.
INAC Bldg. 4F, 5-18-23, Roppongi, Minatoku, Tokyo 106-0032
TEL: +81 3 6697 4871
FAX: +81 3 4496 6035
E-mail: Please click Here

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