Free Short Webinar: How to Develop OEM Customers in Japan
Are you interested in developing Japanese customers not only in Japan but also in other countries in North America, Europe and Asia?
Many big Japanese manufacturers are growing by global expansion nowadays and don’t rely on the Japan domestic market where population is aging & decreasing. Japan is still the most attractive market in the case you are selling to advanced engineering sectors such as automotive, robotics, automation, machinery, electronics, medical device, etc. Decision makers are always in Japan, so you have to do sales activities in Japan for capturing such customers.
Get a first overview with this Free Short Webinar on March 24 Thursday at 3 pm SGT/HKT. Please click here to register.
It explains strategic options for developing OEM customers in Japan. Please join us if you have objectives to develop businesses in Japan and deliver your products to Japanese companies located all over the world.
Your final goal is delivering to Japanese customers located all over the world
|10:15||Reality of Marketing & Sales Activities in Japan
Long-term orientation and risk averse culture matter
|10:30||Options of Market Entry Modes
Finding a distributor wouldn’t be a solution in some industries
You should do sales activities and strategic planning at the same time
|Satoshi Takayama is a co-founder of Fenetre Partners, Ltd and an advisor for industrial projects. He has worked mainly for industrial suppliers such as machinery, components, tools, parts, material and the like mainly from the US and Germany on their market entry into Japan. He completed a bachelor’s degree in mechanical engineering and earned a Master of Business Administration at Manchester Business School. Satoshi Takayama has more than 15 years of experience as a technical sales and marketing expert for European and American companies including Parker Hannifin Japan Ltd., where he received the “Best Seller of the Year” and “Best Employee of the Year”.|
|Yasushi Hasegawa is a managing director and co-founder of Fenetre Partners, Ltd. He holds a bachelor’s degree in commercial science and Executive MBA at Hult International and is an authorized trade consultant of Virginia Economic Development Partnership, senior adviser to Enterprise Florida and principle of Great Lakes St. Lawrence Governors & Premiers Japan office. As a management consultant, he has more than 20 years of experience in the Japanese market. Even before Fenetre Partners was founded, he carried out over 100 projects. Among other things in the areas of business start-ups, market research, reshaping of sales strategies, sales development and change management, mainly in the food, IT, telecommunications, pharmaceutical, logistics and video game industries as well as in the retail and foodservice sectors.|