Fenetre Partners is a leading consulting firm for market entry into Japan and business development in Japan. We provide our clients with market research, distributor & partner search, B2B business matching, marketing & sales rep and trade support.

Digital Marketing and Lead Generation in Japan

 Are you interested in digital marketing for generating leads and developing Japanese customers?


 The shift to digital in the B2B sales & marketing field is happening in Japan because of the generations shift and was accelerated by the change of working style caused by Covid-19 Pandemic. Now sales people don’t hesitate offering an online meeting to their customers, which is efficient but at the same time it’s getting difficult to reach a key person via phone calls. Customer’s behavior has been more proactive that they search websites and make an inquiry instead of waiting for an offer from sales people.


 Get a first overview with this Free Short Webinar on May 28 Tuesday at 10 am EST/4 pm CET. Please click here to register.


 It explains realistic options for generating leads and convert them to potential customers mainly with digital marketing in Japan. Please join us if you’d like to develop the Japanese market efficiently with small investments.


 We, Fenetre Partners are a leading consulting company of trade, investment, and international marketing, based in Tokyo, Japan. Founded in 2008 by Mr. Takayama & Mr. Hasegawa, Fenetre Partners employs 32 staff members and has conducted over 450 international projects in the past 16 years. Please find what our clients say to our service level.




10:00 Is Digital Marketing Best Solution for You?
Push-marketing vs pull-marketing
10:10 Is a Japanese Website Must?
How to develop your Japanese website efficiently and who
10:20 How to Appear on the 1st Page of Search Result
SEO vs SEM, industrial online media, etc.
10:30 How to Convert Leads into Prospects
You need someone working on the ground in Japan
10:40 Case Studies
You should not pay big money to a digital consulting firm
10:50 Small Start
Recommendation of smart way with minimum investments on digital marketing
10:55 Q&A




Satoshi Takayama is a co-founder of Fenetre Partners, Ltd and an advisor for industrial projects. He has worked mainly for industrial suppliers such as machinery, components, tools, parts, material and the like mainly from the US and Germany on their market entry into Japan. He completed a bachelor’s degree in mechanical engineering and earned a Master of Business Administration at Manchester Business School. Satoshi Takayama has more than 15 years of experience as a technical sales and marketing expert for European and American companies including Parker Hannifin Japan Ltd., where he received the “Best Seller of the Year” and “Best Employee of the Year”.
Yasushi Hasegawa is a managing director and co-founder of Fenetre Partners, Ltd. He holds a bachelor’s degree in commercial science and Executive MBA at Hult International and is an authorized trade consultant of Virginia Economic Development Partnership, senior adviser to Enterprise Florida and principle of Great Lakes St. Lawrence Governors & Premiers Japan office. As a management consultant, he has more than 25 years of experience in the Japanese market. Even before Fenetre Partners was founded, he carried out over 100 projects. Among other things in the areas of business start-ups, market research, reshaping of sales strategies, sales development and change management, mainly in the food, IT, telecommunications, pharmaceutical, logistics and video game industries as well as in the retail and foodservice sectors.



Please click here and fill out a registration form by May 27.