Fenetre Partners is a leading consulting firm for market entry into Japan and business development in Japan. We provide our clients with market research, distributor & partner search, B2B business matching, marketing & sales rep and trade support.

　There’s a chicken-and-egg problem for automotive suppliers. You don’t have a presence in Japan since you don’t have a business with Japanese customers. You don’t have a business with Japanese customers since you don’t have a presence in Japan. Let’s get out of this loop.

 

　Japan is still a leading country in the automotive sector. The total number of Japanese cars sold in the world is approx. 24.2 million units, which occupies over 25% of the global market. The big 4 Japanese brands such as Toyota, Honda, Nissan and Suzuki are in the top 10 of global car sales in 2025. However, many of leading American and European automotive suppliers haven’t found a way to capture such big customers.

 

　Get a first overview with this Free Short Webinar on September 10 Thursday at 10 am EST/4 pm CET. Please click here to register.

 

　This webinar explains the overview of the Japanese automotive market, their decision-making system, strategic options, distribution channel design and case studies. We look forward to your participation to our Japan automotive webinar.

 

We, Fenetre Partners are a leading consulting company of trade, investment, and international marketing, based in Tokyo, Japan. Founded in 2008 by Mr. Takayama & Mr. Hasegawa, Fenetre Partners employs 32 staff members and has conducted over 500 international projects in the past 18 years. Please find what our clients say to our service level.

 

Program

(EST)
10:00	Japan Economy Overview Shrinking domestic market and growing Japan brands outside Japan
10:15	Japan Automotive Market Overview Multi-pathway strategy without too much relying on EV
10:25	Cooperate Culture & Decision-making System Keiretsu, exclusive supply chain model still matters?
10:35	Strategic Options of Sales & Marketing Having your own Japan office is too expensive at the beginning
10:45	Case Studies If you contact, for example, Toyota USA, you will be advised “Go to Nagoya”
10:55	Q&A

 

 

Speakers

	Yasushi Hasegawa is a managing director and co-founder of Fenetre Partners, Ltd. He holds a bachelor’s degree in commercial science and Executive MBA at Hult International and is an authorized trade consultant and FDI senior advisor of Virginia Economic Development Partnership Japan office, principal of Great Lakes St. Lawrence Governors & Premiers Japan trade office and senior advisor to Japan office of SelectFlorida, Iowa Economic Development Authority and Montana Department of Commerce. As a management consultant, he has more than 25 years of experience in the Japanese market. Even before Fenetre Partners was founded, he carried out over 100 projects. Among other things in the areas of business start-ups, market research, reshaping of sales strategies, sales development and change management, mainly in the food, IT, telecommunications, pharmaceutical, logistics and video game industries as well as in the retail and foodservice sectors.
	Satoshi Takayama is a co-founder of Fenetre Partners, Ltd and an advisor for industrial projects. He has worked mainly for industrial suppliers such as machinery, components, tools, parts, material and the like mainly from the US and Germany on their market entry into Japan. He completed a bachelor’s degree in mechanical engineering and earned a Master of Business Administration at Manchester Business School. Satoshi Takayama has more than 15 years of experience as a technical sales and marketing expert for European and American companies including Parker Hannifin Japan Ltd., where he received the “Best Seller of the Year” and “Best Employee of the Year”.

 

 

Registration
Please click here and fill out a registration form by September 10.