This client is a division of a large US manufacturing conglomerate. Other divisions of this conglomerate already have Japanese subsidiaries, but this client chose us to represent them in the Japanese market because of following reasons.
Firstly, our cost of representation in Japan is lower than using their conglomerate’s Japanese subsidiary. In addition, our sales engineers have experience in the construction machinery market, and they have connections with potential end-users as well as the knowhow to do sales and marketing activities in this industry.
We have succeeded in acquiring four new OEM projects with annual sales in the range of $50,000 ~ $100,000 per project and started to grow sales in Japan.