Fenetre Partners | Market Entry into Japan

　Due to Japan’s low economic growth rate, many Japanese companies in various industries are seeking opportunities outside the country. The market has a fundamental problem with its rapidly aging population, which will eventually result in a decrease of consumer demand and workforce at the same time.

　We work on behalf of economic development organizations around the world to attract Japanese investment into their region in order to generate more employments and tax revenue. Our service includes all necessary activities of investment promotion, such as hosting business seminars, participating in trade shows, driving digital marketing and PR campaigns, as well as conducting one-on-one meetings with potential investors. We currently run Japan investment office of SelectFlorida, Virginia Economic Development Partnership, Iowa Economic Development Authority and Montana Department of Commerce, and used to work for the Commonwealth of Pennsylvania from 2010 to 2022 and Business Birmingham from 2016 to 2018.

Our FDI Clients

Virginia Economic Development Partnership

Since 2013, we have worked for Virginia companies that seek to export their products to Japan as an authorized Japan trade consultant and started working as its Japan investment office for attracting Japanese investors to Virginia since 2024.

SelectFlorida

Our company started working on both trade support & investment promotion for SelectFlorida in January 2020.

Iowa Economic Development Authority

Our team has started representing Iowa for FDI attraction and trade promotion in Japan since 2025.

Montana Department of Commerce

We have started working for Montana for investment promotion in Japan since 2025.

FDI Showcase Projects

	SEMICON Japan 2025 VEDP Japan team joined the booth of American states offices at the event and reception hosted by the US embassy in December 2025.

	Keidanren and Virginia Luncheon Our Virginia team organized a Luncheon event with Keidanren in November 2025 and company visits for FDI director from VEDP.

	Unmanned Aerial Systems (UAS) / Drone Seminar VEDP Japan office hosted a seminar on November 7, 2025 to promote VA’s drone industry and its policy.

	Florida Leadership Mission to Asia Our Florida team arranged seminars, networking events and company visits for Florida Leadership Mission to Japan in October 2025.

	Montana Trade Delegation Led by Governor to Japan Montana Tokyo office worked on meeting arrangement for Montana FDI team in October 2025.

	Midwest U.S.-Japan 55th Conference Our Iowa team supported participation to the conference and arranged company visits for FDI director from IEDA in September 2025.

	Select USA Summit 2025 VEDP Japan team arranged over 35 meetings with Japanese guests during the event in May 2025.

	SEMICON Japan 2024 Our Virginia team joined the trade show and reception at the US embassy in December 2024.

	Business Delegation from Miami-Dade to Japan SelectFlorida Japan supported the business delegation led by the mayor from Miami-Dade County in November 2024.

	Business Development ＆ Cultural Exchange Mission to Japan Our Florida team supported the mission combined with the 45th SEUS Japan Conference in October 2023.

	High Level Delegation led by the Governor from Florida SelectFlorida Japan worked on arranging seminars, networking and meetings for the delegation in April 2025.

	Investment Seminar for Pennsylvania Our PA team organized the seminar accommodated approx. 100 participants at the headquarters of JETRO in June 2017.

	Investment Promotion for Birmingham Our office organized the investment seminar for Birmingham, UK and arranged FDI meetings in May 2017.

	Investment Delegation from Pennsylvania Our PA team supported the delegation and arranged the investment seminar and FDI meetings in June 2016.

Investment Promotion in Japan – Marketing Activities

　We provide our clients with various types of marketing activities as follows:

1. Business Seminars
　We plan and manage FDI seminars on the topic of investment opportunities and market entry support. Relationships with JETRO (Japan External Trade Organization) and The Tokyo Chamber of Commerce and Industry help promote seminars to be well attended by many Japanese companies interested in making direct investment into other countries.

2.Trade Show
　The greater Tokyo Area has several exhibition halls in which numerous trade shows are held. We choose trade shows based on the target sectors of our clients. On occasion, we may choose not to have our own booth but to visit target companies’ booths for cost efficiency.

3. Digital Marketing
　The most efficient promotion nowadays is usually done on the Internet. We prepare and update the Japanese version of our client’s websites and promote investment opportunities. Our expertise, SEO and SEM, works well to maximize the effect of this activity.

4. Public Relations
　The Japanese media has recently shown strong interests in business opportunities in other markets, so it is not difficult to be in magazines or newspapers. Media exposure is the best advertisements in this conservative society.

5. One-on-One Meetings
　The most important activity in investment promotion is lead generation and lead nurturing, persuading a prospective investor to take a chance. We often arrange one-on-one meetings by emails, direct mails or sometimes cold calls with specific companies within the target industries. Our business development expertise and experience and ability for foreign clients really help this essential activity.

6. High-level Delegation
　Our FDI clients usually send a high-level delegation led by the governor or top management of department of commerce to Japan once a few years for generating FDI leads and strengthening the relationship with Japanese organizations. We usually combine a FDI seminar, meetings with the Japanese government and industrial associations and in-person meetings with Japanese companies such as existing investors, potential investors and partner companies.

Who We Are – Fenetre Partners

　Fenetre Partners is a leading consulting firm of trade, investment, and international marketing, based in Tokyo, Japan. Our clients range from governmental organizations to private corporations in the US, Germany, UK, Australia, Singapore, Hong Kong, South Korea and Japan. Our expertise is deep and varied, complete with a solid understanding of the Japanese market and its business culture, which is essential to businesses desiring to enter this market. Founded in 2008, Fenetre Partners employs 32 staff members and has conducted international projects for over 500 companies in the past 18 years.